Shooter Detection Systems (SDS) delivers industry-leading gunshot detection technology with sub-second alerts, high accuracy, and seamless integrations for schools, businesses, and public spaces.
Project Overview
SDS needed a high-impact website to convey the critical importance and technical reliability of its life-saving gunshot detection systems. I contributed to the redesign and development, focusing on trust-building visuals, clear technical communication, and integration with the broader Alarm.com family.
The Challenge
Prior designs lacked sufficient visual hierarchy to communicate speed, accuracy, and certifications effectively. Content was dense and technical, navigation was not optimized for key decision-makers (e.g., security directors, school administrators), and the site needed stronger emotional resonance while maintaining professionalism.
Process
Working with stakeholders, I helped establish clean, modern layouts with strong visual storytelling—incorporating timelines, infographics, and modular sections for products, integrations, and case studies. A scalable design system ensured consistency and ease of updates for marketing materials highlighting certifications and performance metrics.
Highlights
Designed intuitive layouts emphasizing speed and accuracy metrics.
Improved content structure for technical and decision-maker audiences.
Integrated strong visual elements to build trust and urgency.
Developed reusable modules supporting ongoing campaign needs.
Results
The updated SDS site effectively communicates the technology's reliability and impact, resulting in a more professional presence that supports sales and awareness efforts. Enhanced usability and modularity have made the site easier to maintain and more effective at driving engagement.