Building36 provides advanced smart HVAC and home automation solutions designed specifically for contractors, enabling proactive service, recurring revenue, and stronger customer relationships through connected devices and platforms.
Project Overview
Building36 required a modern, contractor-focused website that clearly communicated its specialized HVAC smart technology offerings and integration within the Alarm.com ecosystem. I led the redesign and development to create a professional, scalable site that highlights benefits for both professionals and homeowners while improving usability and content management.
The Challenge
The previous site struggled with fragmented layouts, inconsistent branding, and limited flexibility for showcasing technical products and contractor success stories. Content updates were cumbersome, navigation was unclear for different audiences (contractors vs. homeowners), and the overall visual design lacked the energy and trust needed to position Building36 as a leader in proactive smart HVAC solutions.
Process
I collaborated with stakeholders to develop a modular, component-based design system tailored to Craft CMS. We prioritized clear audience segmentation, reusable templates for product pages and case studies, and dynamic visual elements like angled imagery and interactive feature showcases. Responsive patterns and consistent brand application were established to streamline future updates and asset production.
Highlights
Led full visual redesign emphasizing contractor and homeowner journeys.
Implemented modular components for scalable product and resource pages.
Improved navigation and content hierarchy for better user engagement.
Strengthened brand consistency across the Alarm.com family.
Created reusable templates that simplified ongoing marketing efforts.
Results
The refreshed Building36 site launched with enhanced usability and visual appeal, better supporting contractor acquisition and customer education. The modular framework reduced maintenance overhead and enabled faster content updates, contributing to stronger brand positioning and improved user experience across both professional and consumer audiences.