Lead generation wizard built for a smart home solutions provider. Developed using C#/.Net with a SQL database backend to capture and manage leads. The wizard features a user-friendly interface designed in PhotoShop/Illustrator, guiding users through a series of questions to recommend the best smart home solutions based on their needs and preferences. The leads are distributed to participating partners and are managed in an internal CRM.

Leads Generation Funnel

Optimized lead generation and get-started funnel for Alarm.com services.

Role
ROLE
Designer / Developer / Maintainer
Bulb
TOOLS
.NET, SASS, Figma, JavaScript
Year
YEAR
2023
Year
LINK
Visit Site
Leads Generation Funnel

Project Overview

The Leads Funnel required optimization to improve conversion rates for new customer acquisition. I contributed to the design and development of this critical user journey to make it more intuitive and persuasive.

The Challenge

Balancing the need for information collection with a frictionless user experience while clearly communicating the value of Alarm.com services across multiple steps.

Process

I refined the multi-step funnel with improved visual flow, clearer messaging, and better form design. Responsive patterns and progressive disclosure techniques were used to reduce drop-off.

Highlights

1

Optimized lead generation funnel for better conversions.

2

Improved step-by-step user experience and visual clarity.

3

Strengthened persuasive messaging throughout the journey.

4

Implemented technical improvements for performance.

Results

The enhanced funnel increased lead quality and conversion rates while providing a smoother experience for prospective customers.

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